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About WhatUsersDo

About WhatUsersDo

What’s the worst thing about the internet?

You know, the normal internet, not the super-secret internet that’s just a hedonistic playground for creeps, weirdos and people who own decorative swords... 

Wow, you’re an excitable and opinionated bunch. Let me make a complete list of your grievances, which I just managed to expertly scribble down in real-time.

  • Pop-up ads
  • Slow loading pages
  • Clickbait content
  • Long, unnecessary webforms
  • Broken navigation
  • Complex interfaces
  • Autoplaying video
  • Invasive ads that follow you everywhere you go
  • Forbes’ website
  • Erotic dinosaur themed e-books

What does every single item on the above list have in common (apart from the last one, which I may have misheard)?

They were brought into existence without a single thought for the human sat on the other side of the screen.

Each one provides a terrible user experience because the sole focus is on driving sales and traffic, while being completely ignorant of what easily annoys an internet user.

A good user experience puts you, fellow internet user and person of discerning taste, at the centre of everything.

A good user experience comes from testing, and fixing, and retesting every element of a website (or app, or any digital product including erotic dinosaur themed e-book) with actual human beings.

Don’t get us wrong - we understand that driving growth, revenue and traffic is vital to every business, but what's often overlooked is the human element. And in this increasingly competitive world, how you treat your visitors and customers is what truly sets you apart from your competition.

And that’s where we come in...

WhatUsersDo is a remote user testing platform. We give you access to a global panel of 30,000 UX testers - real people, from a variety of backgrounds - who will complete any task you set for them. They’ll give you their spoken aloud thoughts and feelings, via video recordings of the test, which you can use to observe their behaviour, analyse and build a business case for improving the usability of your digital product.

It’s easy. It will also help to make your website or app better, because real people are helping to make it better.

And in turn we can all help make the internet a better place. Instead of a hedonistic playground for creeps, weirdos and people who own decorative swords.

Who do we work with?

Hey, we can blather on all day long about how awesome we are and how awesome it is to use our platform, but what you really want to see is lots of nice logos for companies who we’ve helped over the last decade, from the the scrappiest start-up to the biggest ecommerce players. Roll on the brands!


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Meet the Team

Meet the Team

Since its creation in 2008, WhatUsersDo has grown into a scrappy band of UX champions, delivering insight to clients all over the world.

Read on to find out more about each member’s earliest dreams and aspirations, and how they’ve now settled for a role at WhatUsersDo…


Meet the Team

Lee Duddell

Founder of WhatUsersDo
UX expert
Even at a tender young age, Lee had a cold, critical mind. He knew that all he wanted to do was look at stuff and go, “no, that doesn’t work properly.” It wasn’t until the age of 32 that he realised he would make more friends by backing these opinions up with actual recommendations based on observable behaviour from real users. Then the users would bear the brunt of the scorn, and Lee could just put an arm around his clients and say, “Did those nasty bullies upset you again? Here let me make it all better,” while leading them to a cash machine.

Nick Imrie

Much like all the best young brilliant law minds, Nick Imrie wanted to perfect the art of courtroom advocacy and litigation. However, like so many young brilliant law minds, Nick became unstuck at a jobs fair - when asked if he’d like to become a barrister or a barista, Nick answered incorrectly, and was immediately escorted off to latte bootcamp. The courts would never see Nick’s face again - at least not until they find all those unpaid parking tickets in his glovebox. Thankfully, before settling into a role as 2nd assistant frother, Nick was plucked from obscurity and found his natural calling as CEO of WhatUsersDo, where there is absolutely NO AMBIGUITY in this industry’s terminology.

Sally Graham

UX Research Director
Sally’s writing career fell at an early hurdle when she realised that her idea for a crime book series set in the world of horse-racing had already been done - by no less than two different authors. Feeling like she had no other option, Sally decided to plot the murder of her two literary rivals, Dick Francis and John Francome - but was thankfully offered the role of UX Research Director at WhatUsersDo at the last minute and their lives were spared. Ironically, this episode formed the plot of the best-selling book ‘Horses of Nature’ written by the third most famous horse-racing crime author, Francis Johncome.

Hazel Ho

Senior UX Researcher
Shop cashier
Faced with many paths in her life, the academically gifted Hazel Ho chose to follow her true passion: studying with the greats of grocery shop scholars and becoming a cashier. Under the strict training of Jim Marks, Barry Spencers and Penelope Zavvi, Hazel learnt to be swift, efficient and ‘not too chatty but just chatty enough’ - i.e. the perfect cashier. Unfortunately, things took a turn when Hazel realised she could use the scanner laser to blind people if they didn’t say “thank you,” and left the profession in a cloud of pending lawsuits. Luckily, WhatUsersDo employed Hazel as a Senior UX Researcher and offered to settle her court cases as long as Hazel promised never to step foot in a supermarket ever again.

Andrea Farnsworth

Senior UX Researcher
As a child, Andrea auditioned for the greatest child film roles known to… uh… child: Violet Beauregard, the kid on the trike in The Shining, and the third least important Ewok after Wicket. Sadly, her prima donna antics led to her being blacklisted from the industry - there’s only so many times you can flip over a catering table in a rage and slap Sean Penn in the face before you earn yourself a reputation. Luckily, before being cast in the ill-fated Oliver sequel, Oliver II: Back to the Gutter, Andrea was employed by WhatUsersDo and she hasn’t slapped Sean Penn in the face since, despite him thoroughly deserving it all of the time.

Alexander Darlington

Senior User Researcher & UX Team Coordinator
Having discovered the terrifying planet-killing white dwarf Nebulon 13X-12, a young Alexander rushed to the local observatory to talk to the professional astrophysicists about his amateur discovery. “You wanna clean the lens of your microscope, mate!” replied the callous astrophysicists as they spoke through mouthfuls of scotch egg. “You probably got some jam on it.” Dejected, Alexander returned home and decided to follow a different career path as UX Researcher for WhatUsersDo. As for Nebulon 13X-12? Well, that’s a whole different story! (Nebulon 13X-12 ate the mean astrophysicists’ house and got a job as assistant manager of Telford Debenhams).

Lotta Adolfsson

UX Researcher
Sweden is one of the world's top exporters of popular music by GDP. The UK is one of the world’s top exporters of remote UX testing by GDP. So therefore it was only a matter of time before these two things would finally combine to create a symbiotic relationship between the pure pop song power of Sweden and the delivery of observational UX testing. What the hell are you talking about, you ask? Well… If you buy 50 credits from us, our UX Researcher Lotta Adolfsson will sing ‘Waterloo’ down the phone at you. "Oh because she’s Swedish?" you ask. Well… that’s actually a coincidence, because we all bloody love Abba, it’s just her turn on the phones this week.

George Kalyvas

Junior UX Researcher
With his long white lab coat, round glasses, beakers brimming over with foaming liquid and constantly alight bunsen burner, George Kalyvas is a menace to the WhatUsersDo office. Often he will pass around a Petri dish of some brightly coloured matter and ask, “guess what that is?” We’ve fallen for this before, and it never ends well. We tell him to stop pretending to be a scientist and stop leaving his bunsen burner unattended. He replies, “but I’m a scientist of UX!” We tell him that’s not a thing, but he’s already gone outside to gather ‘samples’ from the ‘field’ (chocolate from the sweet shop).

Steven Porthouse

Business Development Director
Although you may only have a distant memory (as much of the history has been scrubbed from the records), Steven was formerly a member of The Osmonds. He was Stevie Osmond, the adopted brother from the wrong side of the tracks. Sure, he had a voice like an angel, but Stevie Osmond was more interested in revving his motorcycle and flipping off old ladies than joining the rest of his family on stage. After a flick-knife altercation with Jimmy Osmond, Stevie was forced to flee to the UK, change his name, and become Business Development Manager for WhatUsersDo. His rebellious spirit may have been quelled, but crikey can he still hit those high notes in ‘Puppy Love’.

Barend Faber

Senior Customer Success Manager
Despite a pathological fear of rabbits, Barend entered the veterinarian world in 2004. Barend’s first posting saw him stationed in the small rural town of Strathbank, but to his horror, the idyllic existence of helping sick animals to the delight of children was shattered upon discovering that Strathbank is home to the highest population of domestic rabbits in the UK. To his increasing horror, the summer of 2004 witnessed the outbreak of a deadly rabbit disease, which ensured long queues of children and their stricken bunnies stretching for miles outside his practice, 12 hours a day, 7 days a week. One of the rabbits did a bit of a sick on him, and Barend immediately moved to London to become our Senior Customer Success Manager.

Marcelo Prado Dos Santos

Business Development Manager
Federal agent
Marcelo dreamed of life as a ‘fed’. Breaking in doors of drug-dealers with a battering ram. Breaking into heavily armed cult compounds with a battering ram. Breaking into gun-runners’ warehouses with a battering ram. Then Marcelo realised that he could just buy a battering ram off eBay and not worry about all the other really dangerous stuff. So he became a Business Development Manager at WhatUsersDo and our office no longer has any doors.

Norman Cook

Customer Success Manager
Working as a uniformed patrolman, Norman Cook excelled in every assignment. His success led to more plain-clothes assignments where he slowly discovered a hidden world of corruption among his own colleagues. Norman decided to expose what he had seen, but was harassed and threatened by his peers, leading to infighting within the police force and his life being threatened. Finally, after being shot in the face during a drug bust he testified before the government and received a Medal of Honour. Norman then resigned from the force and moved to London to become a Customer Success Manager for WhatUsersDo where he hasn’t been shot in the face even once.

Oliver Newton

Commercial Head (publishing, education, utilities and telcos)
When asked what he wanted to be when he grew up, Oliver replied “Pirate! And hey, look at me now… I work in sales!” You might assume he’s making a hilarious pun there - sales/sails. But you’d be wrong. Oliver specifically wrote “sales” as he does indeed work in sales. And the truth be told, he really did want to be a pirate. He even still has the gold hoop earrings and carries the curse of Davy Jones’ locker around with him. We’ve all told him it’s gout, but he insists it’s an old pirate curse.

Francesca Castaldi

Panel Manager
Taking her inspiration from the baroque painter Caravaggio, Francesca spent most of her youth in Naples getting into brawls, provoking anyone that would come near her and eventually escaping the country after being given the death penalty for murder. Did Francesca get as much painting done as Caravaggio? No. Did Caravaggio become the highly respected Panel Manager of WhatUsersDo? No. Time will tell which of these important figures will have the most influence on the world of modern painting.

Mary Eusse

UX and Panel Assistant
Fashion Designer
You remember when Lady Gaga dressed up in that meat dress? How about when David Bowie wore that knitted one-legged jumpsuit? And how about Roger Moore’s powder blue leisure suit in ‘Live and Let Die’? Yes, all triumphs of modern-day fashion, never to be surpassed. And all these items of haute couture have another thing in common… Mary Eusse didn’t design any of them. But she did once listen to Lady Gaga while wearing a blue woollen jumper, and that’s closer to the fashion world then any of us have achieved.

Morag McLaren

Head of Product
Assassin or lawyer
“You can’t have both,” I said to Morag when asked what she wanted to be when she grew up. “Yes I can," she replied. "If Daredevil can be a superhero and a lawyer, I can be an assassin and a lawyer.” When I asked her, “When would you sleep?” Morag replied, “probably during opening statements.” Who knows what the future would have held for Morag if she had followed these twin paths instead of the one leading to Head of Product at WhatUsersDo. But one thing’s for sure - there are probably more court cases won and fewer people murdered for cash.

Samuel Lopez

Senior Developer
Samuel Lopez dreamed of being the cool teacher. The one that would be cool with you looking at your mobile phone in class, but who you wouldn’t dare not pay attention to because he’s just so interesting/funny/dreamy. Samuel’s first assignment was at a private school in Berkshire, where he would teach the pupils all about the history of hip-hop, skateboarding and graffiti. Sadly, after his first year, there were too many complaints from the parents that their children had developed a sailor’s vocabulary and broken a collarbone. Thankfully Samuel became our Senior Developer, where he teaches us to be cool and doesn’t get told off by our parents as much.

Reynaldo Reyes

Front-end Developer
Plane pilot
It was the high life for Reynaldo Reyes, before a plane crash in the Andes meant he was too afraid to ever step foot in a cabin again. Reynaldo would have looked great in that uniform too - the blue lapels, the cool pilot hat, the little wheelie suitcase. It would have suited him! It’s just a shame about that crash in the Andes with the football team where absolutely nothing untoward happened and is certainly not the reason why whenever we play the game “what’s the weirdest thing you’ve ever eaten?” Reynaldo backs away sheepishly and we don’t see him for the rest of the week. Good to have you 'aboard' Reynaldo! (I’m sorry, I shouldn’t have said that).

Valerie Baudry

Finance and Office Manager
Airforce pilot
Valerie Baudry dreamed of dog-fighting in the skies with enemy fighter jets. Barrel-rolling, loop-the-looping, and other dangerous plane things. Sadly, these dreams failed to get off the ground when Valerie realised that looping-the-loop is horrible and maybe she just likes the uniform - and that’s why Valerie dresses the way she does as Finance & Office Manager of WhatUsersDo: starched scarf, goggles all smeared in grease paint and screaming “WE’RE GOING DOWN” while radioing her husband to tell her she loves him whenever anything minor goes wrong (an invoice has the wrong date/someone hasn’t completed a holiday form properly, etc).

Tom Lloyd

Head of Marketing
Journalist or cleaner
To quote Tom, “Truth is I’ve actually worked as a cleaner and not really as a journalist so I guess the former came more true.” All this time Tom’s been swanning around the office claiming to be Head of Marketing, and ordering me around because he hired me and is technically my boss, when in actual fact, he’s the cleaner. Wait, does he even have the power to hire me? DO I EVEN OFFICIALLY WORK HERE? I am having an existential crisis on a company About Us page and the walls are closing in on me. TOM HELP ME!!! Okay fine, I’ll give you a hand with the sweeping first.

Clare Burroughs

Customer Marketing Manager
Sindy doll designer
Designed to be a ‘more wholesome’ version of her fierce rival Barbie, the UK-produced Sindy doll formed the inspiration for a series of art pieces created by Clare Burroughs in the early 2000s. Described as a “preternatural talent” by influential art critic Jerry Saltz, Clare’s work features a rictus-grinned Sindy dismembering Barbie in increasingly macabre ways while Ken looks on in horror. Thankfully, Clare was offered the role of WhatUsersDo’s Customer Marketing Manager before Mattel could build a fairly watertight defamation case against the young artist.

OJ Quevedo

Social Media and Community Manager
Fresh out of college, OJ joined the firefighting force with his lantern-jawed brother Kurt, but as he was struggling to step out of his older sibling’s shadow he decided to transfer to the arson unit. There he aided a man, who looked the spitting image of Robert De Niro, in his investigation into a spate of fires involving oxygen-induced infernos. But when a conspiracy implicating a crooked politician and an arsonist led OJ back to his brother, he was forced to overcome his brotherly competitiveness in order to crack the case. Unfortunately, just before OJ unmasked the criminal, he was offered a job at WhatUsersDo as our Social Media Manager, so the arsonist was never caught. He was *so* close.

Christopher Ratcliff

Content Marketing Manager
Philip Schofield
Although at the height of his fame in the mid-80s with dual presenting duties on Children’s BBC and the Smash Hits Polls Winner Party, it wasn’t until he replaced the disgraced John Leslie on ITV’s flagship daytime TV show This Morning, that Schofield’s star truly began to shine - being rude to shoplifters and giggling because Holly Willoughby accidentally said a penis joke. When pressed on whether Christopher would be happy to be this elder version of Schofield, he said “no, he doesn’t hang out with the gopher any more.”

Cristina Cabezas

UX Researcher
Cristina dreamed of exploring the world, but was too young to undertake such journeys. So she sent someone in her place: Criptus, her loyal guinea pig - who at the age of 13 months was at least 38 in human years and therefore able to obtain their very own passport. The only problem was finding a mode of transport suitable for such a small yet densely weighted creature. Cristina solved the problem by building Criptus his own sling-shot – powerful enough to reach any destination. Unsurprisingly, Criptus’ whereabouts are unknown to this day, but we regularly reassure Cristina that it’s likely he ended up in space – where he's enjoying a long and happy life, floating around with his best bud Laika, because as we all know, time doesn’t exist in space.

Aiste Bagdonaite

Panel Assistant
Kindergarten teacher
Aiste once enjoyed a brief career as a kindergarten teacher, until sadly without any warning, Aiste was replaced by a gigantic Austrian man who had zero teaching qualifications and, more worryingly, was armed with a revolver. No explanation was given why she was replaced by a man incapable of keeping a class under control or able to deliver a single convincing line of dialogue, so Aiste came to England and joined a company who would truly respect her - until one of our dads gets exposed as a drug lord and a mysteriously accented, tree-trunk of a man applies for a job here.